Just landed
New in
200,000+ stitches per piece , Heavyweight cotton , Made in India , Limited runs — no restocks
New — Mawari
MAWARI
400000 stitches
A Japanese idea of returning. Blossoms caught between blooming and falling.
Musubi
MUSUBI
250000 stitches
Solid 280 GSM terry cotton. A structured fit that elevates the everyday.
The craft
Drawn in thread, not ink.
Every design is embroidered by skilled Indian artisans — dense, raised and made to last.
200000
Avg stitches per piece
14h
Of craft per piece
0
Restocks, ever
Up close
Every stitch, visible
Mythic Cycle
MYTHIC CYCLE
400000 stitches
Depth and precision, thread over thread.
Worn & reviewed
From our community
“Every stitch feels premium and the oversized fit is exactly what I wanted.”
“The embroidery detail is crazy sharp. People asked me where I got it.”
“After 3 washes the embroidery still looks brand new, no loose threads, no fading.”
“The embroidery is super clean and looks even better in person than in the pictures.”
“People kept asking me where the tee is from. The embroidery is insane.”
“You can tell this isn't mass-produced. It feels personal and intentional.”
“My friends thought I bought them from some high-end luxury store.”
“Didn't expect the embroidery to be this detailed. The fabric is heavy and the fit is perfect oversized.”
Behind the stitch
Hand Guided Embroidery
Every BELYONG piece is hand-guided by skilled Indian artisans, thread by thread, until the artwork rises off the cotton.
- 200,000+ stitchesIn every single piece
- 14 hours of craftHand-guided, never rushed
- Zero restocksLimited runs, made once
- Free shippingAcross India
- Ships in 24–48hFrom our studio
- 7-day exchangeSize not right? Swap it
- Made in IndiaBy skilled artisans